What's New In The World of Marketing

Learn how global football giant FC Bayern Munich transformed its digital strategy by unifying fan data to deliver personalized experiences, strengthen loyalty, and drive massive revenue from its worldwide fanbase.

Unpack the genius of Taylor Swift's marketing strategy. This case study reveals how her use of "Easter eggs," gamification, and direct fan engagement transformed her audience into a fiercely loyal and profitable community.

Explore how iconic guitar brand Gibson shifted from third-party reliance to a direct-to-fan marketing strategy, leading to a 50% growth in email revenue and a stronger brand connection with its audience.

Discover how gamification enhances customer loyalty programs by increasing engagement, fostering community, and driving repeat purchases through interactive experiences.

Discover how a prominent NBA team in Texas used a data-driven digital marketing strategy to transform fan engagement, optimize lead conversion, and achieve significant revenue growth in ticket sales.

Discover how Tigres and crypto platform Bitso and Avocado Blockchain Services used a scannable jersey to bridge the gap between physical and digital worlds. This Web3 case study explores a Clio-winning fan engagement strategy that united a global fanbase in real time.

Master social media and online community management with proven tools, strategies, and best practices to grow engagement and loyalty.

Discover what community management means, its benefits for brands, and why it's a critical strategy for fostering long-term engagement.

Discover how digital rewards are transforming fan engagement in 2025. Explore the latest trends in AI, blockchain, and Web3 loyalty programs, from phygital experiences to immersive virtual rewards. Learn how brands like Burger King and Xoxoday are driving innovation, why CMOs are shifting beyond legacy systems, and what the future of personalized, tech-enabled rewards means for customer loyalty and employee recognition.